Twitter Me This - Will Twitter Help You Market Your Music?

It is an interesting time to be a musician. While many ask themselves, “how am I going to make money when people are just going to steal my music?”, there is an increasing number of opportunities for them to eliminate some of the marketing and distribution costs.

Why Video Is More Important to Your Career Than Your Music

Let’s get one thing out of the way; your music is important. It’s your art, it’s why you’re here on the planet, and you’ve got to pour your blood, sweat, tears and soul into it. It has to be real and you have to feel it. They have to feel it. it’s all about the music.

The Orchard’s Scott Cohen Discusses Building A Community

While catching up on my blog reader I noticed an a post from Andrew Dubber of New Music Strategies about a recent Futuresonic event he attended.

At the event, Scott Cohen from The Orchard provided a presentation containing 10 important steps to building a community.

Branding 2.0

The Igor blog sent me this article about branding from the Times, which gives them a shout-out, as will I.

Introduction to Online Branding

Incorporating your Internet marketing campaign into your companies brand strategy and any traditional marketing and advertising is obvious. Simple methods involve very basic integrations of your companies website URL: in a magazine ad or at the bottom of the TV screen during a commercial. During a radio ad, don’t forget to mention, “Visit us online at www.oursite.com”. Anywhere you can add the website URL is good, because it’s reminding the audience through repetition, which is a basic fundamental concept in marketing. A good way to gauge this is adding the URL is any case where you also provide a company telephone number. Have you ever tried to find the contact information to a company but forgot the phone number? Of course you have. Your chances or remembering a website URL are far greater than trying to remember some random 800 number. This is especially true if your URL address is also properly integrated into your online branding strategy.