How Yahoo Can Beef Up It’s # of Advertisers

Just read this post about how Yahoo is possibly working on a more-user friendly web publishing platform which in turn could increase it’s Search Marketing Solutions customers. I agree completely that if anybody out there has the ability to do this, it’s Yahoo. They currently already offer web hosting, template-based web design, and e-commerce solutions; the problem is these services either cost too much or just flat out suck. Let’s just say they are in a better position to offer better services before someone else (Google?) comes along and does it first.

Backing up my claim…

…is this report on the state of TV advertising from the Hollywood Reporter, via AdHurl.

Super Bowl to be streamed over the ‘Net

Now, I may be ignorant to this, and someone correct me if I am wrong, but I’m pretty sure I have yet to see a football game, let alone a Super Bowl, streamed over the Internet. Because the ‘Bowl is the most watched TV program every year, I’m pondering how it will be watched in the future. With the rise of online video and the power that this format is taking, it’s easy to see how TV may be changing. More importantly, it’s apparent that the days of thirty second commercials are numbered.

Chaos

Via Adrants: The University of Texas is hosting a conference on how technology is changing the ad industry, named ‘Chaos’, which takes place in November. I am actually planning a similar conference on a smaller scale that deals with how technology, in particular the internet, is changing business and career thinking. More details will follow in the coming weeks.

Bently says F%$* OFF!?

From adrants: I tend to dip my head in the advertising arena as much as possible, and thought you’d like this little “ad” from Bently.