Search Engine Optimization Consultants

We know how important getting your website listed at the top of a search engine results page (SERP) can help in marketing your website. Now we’ll discuss what actions need to be taken in order to rank high for specific search engine results.

Sometimes referred to as natural placement or rankings, search engine optimization (SEO) is the process of optimizing, or getting the most out of each and every part of your website. When I talk about your website, I’m talking about everything—every word, every graphic, every piece of HTML code that is used to build your website contributes to where you’ll show in search results. Understanding the search engines’ ranking algorithm, or mathematical equation, is necessary in order to determine how to properly construct a website.

Let’s use an example to explain this concept. Let’s say you build two websites that sell weight lifting equipment:

Website # 1 features lots of flashy graphics and a few words, but no articles or ramblings regarding weight lifting equipment. The pages titles are “Welcome”, and it features links to “About Us”, “Contact Us”, and “Buy Now”.

Website # 2 features some graphics too, and has the alternate text featuring the keywords “weight lifting equipment” in the HTML source code. This is used in case the graphics don’t load properly in the browser. The title of the site is “Weight Lifting Equipment | Home”. The site also features a lengthy article about the pros and cons of the featured weight lifting equipment, making sure to use those keywords frequently when necessary in the text. The page also features links to other pages online like “weight lifting tips” and “buy weight training equipment online” in addition to the Home, About, and Contact links.

Now imagine doing a search in Google for the keywords “weight lifting equipment”. Which website do you think will have a better chance of appearing at the top? If you guessed # 2, congratulations; website # 2 has been properly optimized for the keyword phrase “weight lifting equipment” because each part of it’s HTML code features one or more of the words in that phrase. It’s as if the website is talking to the search engine, telling it “I know a lot about weight lifting equipment!”

Now this example is just a very simple exercise to show you how online search optimization essentially works; the actual process is far more complicated then just adding a few words. As a matter of fact, in the early days of search, it was that simple, and many took advantage of it for a little while. However, as search has evolved, so has online optimization, and now has become a complex process of keyword density and placement. Some spammers try to “stuff” keywords in their websites hoping to achieve high rankings for their websites; search engines have advanced software to know when keywords and keyword phrases are being over used, and actually penalize these sites and “kick them out “of any search results. As a sometimes delicate art, search engine optimization is just one step in climbing to the top of a search result. An even more complicated task, perhaps the most elusive of any internet marketing tactic around, needs to be addressed.

Contact evolvor media's search engine optimization consultants for more information that can help grow your business and keep you ahead of the competiton.