How To Use Google Alerts In Your Online Marketing Efforts

alarm.jpgOne of the emerging (and frankly frightening) aspects of the web is online reputation management. In a nutshell, it’s making sure that the information regarding yourself and your business is GOOD and TRUE and not anything that is going to hurt you. Now, there are many different aspects of reputation monitoring, and one in particular is Google Alerts.

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Blogging: Getting Started is the Hardest Part

It makes me sick to my stomach when I think about the first time I was introduced to Wordpress.

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The Evolvor Network: The Early Childhood Development Blog

I’m proud to introduce a new member (officially) of the Evolvor Media network. I only give shout outs to a member when they show a certain amount of consistency in posting to their blog. While this one in particular is only about a week and a half old, the author has provided some great resources and is displaying a natural ability to write well, cite sources, and speak in an engaging and human voice.

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Create a Blogger Profile at wHooiz

Once you get sucked into the world of blogging, and even more so reading and commenting on other blogs, you’ll begin to tire of creating profile after profile at each blog you visit. I just stumbled upon wHooiz, a site which let’s you set-up a blogging profile and then use that profile to share with your blogs as well as the wHooiz community. It’s worth checking out it you find yourself involved within the blogging community.

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Google Yourself

I’m sure that most of the world has “Googled” themselves at some point. While most may see it as a time-killing novelty to go rummaging through Google’s results to find things either about themselves or friends and family, I see it as very very important to not only my career but to my general reputation as well. I was out of the top ten results on Google for a short time and have made a triumphant return at # 6. Also, my handsome mug is # 1 under Google’s Image Search. This picture, I am thankful for, ranks higher than some other pictures of me that exist which I’d rather not ever see at all (i.e. me with a pink feathered boa, me in a blue superhero costume, me in a dress–you get the idea–pay attention to your own Google results!)

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Don’t Take My Word For It; Dane Cook on the Power of the Internet

I’ve been preaching the gospel of the Internet for some time now. Many of my peers have balked at my rants about how the “net is changing the world” and all that stuff, and I’m fine with that. I don’t expect anybody to fully understand what’s going on as much as I do (especially with all the damn reading I do everyday!). So, it’s nice to see a celebrity figures such as Dane Cook tell you kids straight up that the reason he’s such a success us because of self-promotion online. Future celebrities will become figures in a similar fashion, including myself (I’m calling it now!) Dane also makes a point in the full article from Wired that someday very soon people will change the channels on their television sets from CBS to ABC to MySpace. It’s gonna happen folks, so better get on the train to the future before it’s too late.

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How to use your blog to write that book someday

When people talk about writing that a book, many do so only jokingly. Few ever have the time, patience, and gusto to actually pick up a pen and start writing. And it’s these people who I would encourage to start blogging, about their hobby, their career, or their passion. A few years later, I’ll be the first to point out that they’ve actually written that book without even thinking about it. Their categories are chapters and they’ve used their posts to sell themselves and their ideas. Next time you need to convince someone about the perks of maintaining a blog, use the “book” reference and maybe they’ll see the bigger picture a little clearer.

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WOMMA Blog Guidelines

The Word of Mouth Marketing Association just release “10 Principals to help companies to work ethically with bloggers“. The list is basically set up for those who are unfamiliar with the blogosphere and helps them from getting burned. A blog can burn like a small fire, and if you pour the wrong “PR chemicals” on it, that fire can blow up in your face. If you’re thinking about trying to talk with a blogger about your company for PR reasons, read the guidelines so you don’t burn yourself.

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Beal’s 5 Pillars of Social Media Marketing

andy beal

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Attention College Students: Blog to Land That Dream Job

Darren Rose points to a Fast Company article today about how blogging can help your career, whether it be making a living from blogging or helping you land that dream job. More and more people are looking towards blogs to find talent in their particular industry, and I encourage every single person in college to start a blog right now in a specific area of study. I’m actually working on a “package” of sorts for college students to get them off and running their own blog, and know it will be very successful here in Newark. More details to follow.

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