The Orchard’s Scott Cohen Discusses Building A Community


While catching up on my blog reader I noticed an a post from Andrew Dubber of New Music Strategies about a recent Futuresonic event he attended.

This is a preview of The Orchard’s Scott Cohen Discusses Building A Community. Read the full post (298 words, 3 images, estimated 1:12 mins reading time)

Rock Around Barack Obama


barack.jpgDisclaimer: I do not endorse Mr. Obama (not yet anyway). But having Stone on his side helps!

This is a preview of Rock Around Barack Obama. Read the full post (187 words, 2 images, estimated 45 secs reading time)

Creating Your Bands Logo

met-star.jpgIt’s late and I’ve run into a bit of a problem - I’m getting knee deep into designing a series of promotional materials for a band/client of mine. Now while I’ve got a keen sense of design naturally, and many years of basic Photoshop experience, my abilities are usually limited to designing logos and graphics strictly for the web.

This is a preview of Creating Your Bands Logo. Read the full post (346 words, 2 images, estimated 1:23 mins reading time)

Marketing Brilliance by Pure Buttons

So the Radiohead story just keeps getting better and better. I just logged on to Digg and saw that Pure Buttons, which, as you probably already assumed, makes promotional buttons, has purchased Radiohead’s new album for $1,000.

This is a preview of Marketing Brilliance by Pure Buttons. Read the full post (93 words, 1 image, estimated 22 secs reading time)

Don’t Forget About The Mainstream Press

In my world, pretty much anything has been made possible because on the ‘Net. I’m being dead serious. There’s not a thing in the world that I don’t think I can get into and accomplish on some level. The Internet has given everybody the chance to be heard, and your voice can be used to say and do whatever you put your mind to. That doesn’t mean it’s gonna be easy or there’s going to be any guarantees, but the possibilities exist where they did not before.

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What is a Copyright?

copyrightSo yesterday we discussed what intellectual property is.

How do we go about protecting that property?

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Understanding Intellectual Property

brain01.jpgIf you’re planning on selling and promoting that music you just recorded, you better put everything down and really soak up some of the concepts we are going to discuss today, for they could save you quite a bit of trouble and money down the road.

This is a preview of Understanding Intellectual Property. Read the full post (397 words, 2 images, estimated 1:35 mins reading time)

Attn: Musicians - The Future of Marketing Music is Here

Over the weekend there was a lot of talk about a Sony BMG press release. In a nutshell, Sony BMG told any up-and-coming musicians to not send them any more demo tapes, ’cause there not going to listen to them. Instead, they’re telling artists to start a blog and start adding content in order to draw traffic to their site. Then out your music online and start building a fan base. Once you got a certain number of visitors to you’re site, then you can start talking about record deals.

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Becoming More Than Just A Blogger : Create A Brand

It blows my mind how so many in the Internet marketing and advertising industry just don’t have a single clue about marketing or advertising.

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Firefox TV Commercials: A Lesson in 21st Century Advertising

I was wondering if anyone has seen these absolutely wonderful Firefox TV commercials. They are made by fans and have been airing for some time, though I’ve personally never seen any. I especially enjoy the animated one.

This is a preview of Firefox TV Commercials: A Lesson in 21st Century Advertising. Read the full post (273 words, 1 image, estimated 1:06 mins reading time)
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