Fred Wilson & Bob Leftsetz on AC/DC & WalMart
June 11, 2008 by Eric Hebert
Filed under Branding
Just caught this great quote by Fred Wilson discussing a Bob Leftsetz post about the deal AC/DC is making with Wal Mart.
Here is a quote from Fred:
My son Josh loves AC/DC but if it’s not on iTunes, it’s not going to get on his iPod. Clearly AC/DC and/or their manager is in the category of clueless.A VC, Jun 2008
Corporate Sponsorships Offer Musicians Another Revenue Model
May 20, 2008 by Eric Hebert
Filed under Branding
I am often asked about how musicians can make money off of their talents in a world where I encourage acts to give away their music for free. Many think the concept of giving away the music that they’ve spent so much time working on is crazy talk.
The Orchard’s Scott Cohen Discusses Building A Community
May 3, 2008 by Eric Hebert
Filed under Branding
While catching up on my blog reader I noticed an a post from Andrew Dubber of New Music Strategies about a recent Futuresonic event he attended.
At the event, Scott Cohen from The Orchard provided a presentation containing 10 important steps to building a community.




