Introduction to Online Branding

Incorporating your Internet marketing campaign into your companies brand strategy and any traditional marketing and advertising is obvious. Simple methods involve very basic integrations of your companies website URL: in a magazine ad or at the bottom of the TV screen during a commercial. During a radio ad, don’t forget to mention, “Visit us online at www.oursite.com”. Anywhere you can add the website URL is good, because it’s reminding the audience through repetition, which is a basic fundamental concept in marketing. A good way to gauge this is adding the URL is any case where you also provide a company telephone number. Have you ever tried to find the contact information to a company but forgot the phone number? Of course you have. Your chances or remembering a website URL are far greater than trying to remember some random 800 number. This is especially true if your URL address is also properly integrated into your online branding strategy.

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Introduction to RSS (Real-Simple-Sydnication)

 RSS, short for “Real Simple Syndication”, is a technology that is actually been around for a little while, but has until recently hid from the mainstream. RSS is an XML-scripted programming language that “feeds” a webpage into a RSS reader, which is a desktop software program very similar to Microsoft Outlook or other email programs. The technology works very similar to the way email works, but with less fuss for both the reader and more importantly the writer.

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Definition of a Blog

 Weblogs, usually referred to as simply “blogs”, evolved into what we would refer to as a persons “voice” on the web. The word weblog, meaning “ a log or journal located on a web page”, pretty much sums up the definition of a blog. While a typical webpage contains information, it is often a static page that is only updated every now and then. A blog, on the other hand, is meant to be updated just like a journal, on a very consistent basis.

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Introduction to Article Submission

 Many consider the profession of journalism strictly limited to traditional media such as print (newspapers & magazines) and audio/video (radio & television). With the advent of the internet, every single person on the planet has been given the opportunity to be a journalist, to write articles and white papers on any subject they so desire to talk about.

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Introduction to Online Social Networking

 Social Networking, as a concept, has been around since the beginning of time. People gather and converse, meeting others that share similar ideas and interests. The first church was social networking. The first government. The first rock concert. On the internet, social networking, as it is often referred to, is rather new in the mainstream, but is changing how we as people gather and organize everything in our lives, from news to research to media and entertainment.

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Introduction to Online Viral Marketing

Viral marketing is sometimes known as “word of mouth” marketing. Taking advantage of viral marketing on the internet can be a very cost-effective means to increase your company’s name and brand awareness.

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Introduction to Affiliate Marketing

 Most companies that want to advertise on the web have the option of doing so in a very traditional way. They purchase space on a website, usually as a banner ad, and pay the website owner a nice sum of money to put the ad on many pages. The price of the ad obviously relates to how many hits and visitors the website receives in a certain amount of time. Most websites charge the advertiser by per-thousand impressions, or “page views”. While this form of advertising does work, it can be costly. What other options does a small business owner on a budget have to advertise in a similar fashion?

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Introduction to Permission-Based Email Marketing

 Perhaps one of the most widely used forms of online marketing, the email changed the way direct marketers did business after it was introduced in the mid 1990’s. Before the advent of email, direct marketers had to purchase lists of names and addresses, then pay a good amount of money to ship postcards or envelops to addresses. With email, postage is no longer required (although some major email providers are thinking about introducing certified email programs that charge small amounts for each email sent.)

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Introduction to Pay-Per-Click Advertsing

Ever wonder how Google and Yahoo went from tiny search engines to huge media companies in just a few years? Most of their fortune lies in their pay-per-click (PPC) adverting programs, called Google AdWords and Yahoo Search Marketing Solutions.

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An Introduction to Search Engine Marketing

 Search Engines are one of the most popular methods of finding information in the 21st century. The latest comScore report shows that U.S. Internet users conducted 6.4 billion searches in June, a 29% increase over the 5 billion searches conducted in June 2005. Gone are the days of opening an encyclopedia to find the answer to a question or skimming the yellow pages to locate a local specialist. Search engines are helping us tackle every conceivable problem that we happen to face in our daily life. Need to do research on the Civil War? Car having problems? Curious about evolution? The possibilities are only limited by your imagination. Search Engines provide a means to possibly answer any question that anybody has at any time. So how can this help us in promoting our business?

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