Corporate Sponsorships Offer Musicians Another Revenue Model

May 20, 2008 by Eric Hebert  
Filed under Branding

I am often asked about how musicians can make money off of their talents in a world where I encourage acts to give away their music for free. Many think the concept of giving away the music that they’ve spent so much time working on is crazy talk.

Live From New York, it’s Pearl Jam’s Saturday Nights!

May 14, 2008 by Eric Hebert  
Filed under Music

Al did a great post last year about Pearl Jam’s Late Show With David Letterman appearances, so I thought I’d rip the idea from him and entertain you with the band’s Saturday Night Live appearances.

1992

Alive

Note Stone’s girly-ass hair-do, and look for a Jeff Ament who had too much coffee towards the end of the song.

Pearl Jam - Binaural - Light Years

May 9, 2008 by Eric Hebert  
Filed under Music

binaural_th.jpgIn 2002 Pearl Jam released the album Binaural. The title of the album refers to the recording style they used to produce a unique sound, replicating the way a human takes in sound through our two ears.

Did Pearl Jam De-construct Their Own Fame?

May 5, 2008 by Eric Hebert  
Filed under Marketing

One of the things often mentioned about Pearl Jam is the time the band has spent de-constructing their own success. By the mid-90’s, Pearl Jam was pretty much the biggest rock band around, and from what I’ve heard, they were not too happy with it.

Judas Priest Single “Nostradamus” Blows up with ReverbNation

May 5, 2008 by Eric Hebert  
Filed under General

Pre-Release from New Album Streamed Every Two Seconds on First Day

Judas Priest, on the verge of releasing their first new album in 3 years, pre-released the title track to “Nostradamus” via the ReverbNation TuneWidget on April 21st to a throng of hungry fans. The TuneWidget was initially placed on only four websites but allowed fans to grab it and embed it on their MySpace pages and blogs, leading to over 200,000 impressions on launch day alone.

The Orchard’s Scott Cohen Discusses Building A Community

May 3, 2008 by Eric Hebert  
Filed under Branding

While catching up on my blog reader I noticed an a post from Andrew Dubber of New Music Strategies about a recent Futuresonic event he attended.


At the event, Scott Cohen from The Orchard provided a presentation containing 10 important steps to building a community.

STP VS Velvet Revolver: Which Brand, ahem, Band, Will Win?

May 3, 2008 by Eric Hebert  
Filed under Marketing

stpvsvr.jpg

For those of you who are not huge rock geeks, let me bring you up to speed:

Stone Temple Pilots
, one of the biggest rock acts of the 90’s rock era, are back, with a new tour and album in the works.

Pearl Jam - Baba O’Reily (Teenage Wasteland)

May 2, 2008 by Eric Hebert  
Filed under Music

Pearl Jam have been known to supply us with classic rock covers over the years, adding songs from greats such as Neil Young and The Who many times to their roaring set lists. Here’s a popular one from the Who, “Baba O’Reily” (known famously as “Teenage Wasteland”)

Pearl Jam Rocks the Month of May!

May 1, 2008 by Eric Hebert  
Filed under News

pj.jpg

Last May I had the pleasure of having my boy Al Costill rant and rave in a number of posts about our favorite rock band Pearl Jam. I have called may “Peal Jam month” for about 4 years straight, as I tend to rock out more often that month then any other. The sun is out, weather is perfect, a great month to throw back some beers and listen to some awesome music.

Taking One Step Back To Take Two Steps Forward

April 30, 2008 by Eric Hebert  
Filed under Marketing

You’ve heard the saying before, and it’s one that I believe in. Sometimes in order to get to the next level, you have to make a sacrifice in order to make it happen.

I’m going through one of these moments right now - sacrificing one opportunity in order to make room for the next.

Let Your Fans Soak It Up With Spongecell Event Planner

April 21, 2008 by Eric Hebert  
Filed under Marketing

spongecell.jpgSpongecell is a free event promotion and calendar publishing platform.

They offer a suite of tools to promote events on websites, Facebook, Myspace and via email and SMS. Every event is given a web page with RSVPs, Comments, videos, images, map widgets, and Add-to-life tools. With ATL visitors can move events from web pages and widgets into calendars and social networks, invite friends and set reminders with ease - increasing the chance that they will remember your events and spread the word to their networks.

Stone Temple Pilots - Hollywood Bitch

April 16, 2008 by Eric Hebert  
Filed under Music

stp.jpgIt’s official - STP is back on my dial like it’s 1999 again. And you’re just going to have to deal with it.

I have some interesting commentary I’ll be sharing with you soon, especially about the bands latter albums.

Rolling Stone Discusses State Of Music Industry

April 15, 2008 by Eric Hebert  
Filed under Marketing

And it sounds very similar to the same stuff me and my music blogging friends have been saying for months now. It’s nice to have the biggest mag in music reinforce that.

Read it yourself.

Creative Commons License photo credit: sitemarca

Musicians & Social Networking: Why You Need To Be Everywhere

April 9, 2008 by Eric Hebert  
Filed under Marketing

A big thanks to Greg Rollett from Rollett Music Marketing for contributing this awesome guest post!

I gave a talk this weekend at BarCampOrlando about Music, Media and Money.

I was in front of a crowd full of Social Media enthusiasts, Developers and lastly a handful of actual musicians, podcasters and audio book producers.

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