Musicians & Social Networking: Why You Need To Be Everywhere

Posted on April 9, 2008 by Eric Hebert
Filed Under Online Social Networking |

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A big thanks to Greg Rollett from Rollett Music Marketing for contributing this awesome guest post!

I gave a talk this weekend at BarCampOrlando about Music, Media and Money.

I was in front of a crowd full of Social Media enthusiasts, Developers and lastly a handful of actual musicians, podcasters and audio book producers.

I ran through the hot topics of the present:

Ok, so we’re not all Trent Reznor and computer nerds, that’s obvious. What you are is a band, a musician, a podcaster, etc who makes some form of entertainment and wants people to listen to it. All the tools and topics above are ways for people to listen to your music.

Social Media attracts more listeners, drives fans to buy your merchandise and keeps them coming back by offering fresh content from songs, pictures, blogs, videos, etc.

In today’s environment, you need to be everywhere. There is no excuse for not having your band and your songs on every Social Network there is. The reason, your fans, current and future, are on every site there is. If they look for you on Facebook and you are not there, you just lost a fan.

I took a random poll of the audience in the front row. Where do you buy your music? The responses:

Now imagine that you rocked your ass off last night. You met some amazing fans who were ecstatic about your band. They go home and log into Amazon and you’re not there, you lost a sale. Do you see the impact of being everywhere? It’s simple.

As the Social sphere becomes more open with API’s and OpenID, PlaxoPulse, OpenSocial and other Internet changing sites it will become easier than ever to update your profiles from one site. Currently with a Twitter update you can change your Facebook status, Pownce status, get updates sent from your blog, from video tools such as Blip.tv and create mash-ups to see where all of your Twitter friends are Twitting from.

As some of the music sites get around to opening up (remember that some music sites like PureVolume and Soundclick have been around for years, way before OpenSocial was even a thought in the tech scene), there will be a one-stop process for uploading photos, changing profile pics, updating shows and even uploading your music.

Be everywhere. Just like the old adage of, “Play your heart out every night, you never know who’s in attendance,” with the online world that applies 10-fold!

Creative Commons License photo credit: itsZero


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