ReverbNation Introduces “Fan Exclusives”

Posted on February 20, 2008 by Eric Hebert
Filed Under Music Social Networks |

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Yesterday ReverbNation, who by the way is probably providing the best free music marketing services out there on the web, introduced it’s “Fan Exclusives” program. They provide some really great services (their widgets are where its at!) and I’m sorry for not mentioning them up to this point - I’m so behind on blogging you have no idea!

Here is the press release:

Introducing “Fan Exclusives”: The Easy Way to Turn Casual Listeners Into Registered Fans

Wouldn’t it be great if you could use access to your music as an incentive for fans to provide demographics (age, gender, location) and contact info (email) to you? Now you can. It’s a new feature called Fan Exclusives, and it’s only available at ReverbNation.com. Fan Exclusives are also a great way to reward your loyal fans with special content just for them.

What It Is

Fan Exclusives provide casual listeners with an incentive to
- Become an official fan of the Artist
- Join the Artist’s mailing list
- Provide information about themselves — like age, gender, and location

Whom It’s For

Artists, Labels, and Managers should use Fan Exclusives to
- Get added value from posting full streams or songs for download.
- Reward those that are already Fans.

How It Works

Visitors will have access to a 30-second preview of your song and will be prompted to become a registered Fan of the Artist in order to access the full stream or download (you choose the setting). Once they are registered as a Fan and their email address is confirmed, they will be given access to the full song stream and/or download.

How to Make a Song a Fan Exclusive

To make a song a Fan Exclusive, simply choose that option when you upload. If you want to change an existing song to a Fan Exclusive, click on the ‘edit song’ button next to the song and change the setting to one of the Fan Exclusive options. You must have our free fan-management system Fan Reach enabled to access the Fan Exclusive features. Without this, there is no way for us to track who are fans and who are not.

Where They Work

Fan Exclusive songs are currently only available for display on your ReverbNation Artist profile and inside of our TuneWidget (works on MySpace, blogs, home pages, and other social networks). Efforts are continuing to make Fan Exclusives available on other widgets as well as our Facebook Application, MyBand. Stay Tuned.

Get your but over to reverbnation now and take advantage of their awesome widgets & newsletter managment tools!

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