Music Promotion Using Last.fm

Posted on June 19, 2007 by Eric Hebert
Filed Under Music Marketing |

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Let’s do a quick refesher on Last.fm
Last.fm is a social network/social media site where you can listen to all your favorite music. Once you join, you’ll be connected to thousands of other Last.fm users who share your similar taste in music.

Last.fm has many different functions which help you find the music you want to hear and new music you may have never heard of before. Listen to the Last.fm radio is easy - just type in an artist name, and Last.fm will generate a playlist based on many factors related to the band - the category of music, the style, similar sounding artists, tags given to the artist by the community, and other bands that fans listen to.

You’ll also have the option of downloading an application to install on your local computer. This will locate all the music on your computer, and use this information in creating your music profile, another factor which will be used in determining the music you’ll hear on Last.fm

Now, I’m sure by now you can see why this all plays a huge roll in getting new fans to hear your music, and the more popular Last.fm becomes, the more you will. If you’re an artist, it’s pretty easy to get started. Just click the “Upload Music” tab, create a profile, and you’ll be off and running.

If you have your music on any online stores, you can incorporate these account into Last.fm so users can purchase your music directly. In addition, you’ll get statistics and analytics on anyone that has listened to any tracks you’ve uploaded.

Once you get on there, reach out into the Last.fm community and get some people to listen to your stuff. The more people that you connect with, the more you’ll have a chance to get tagged or added to a favorites playlist, and the more you’ll spread throughout Last.fm.

A perfect example of marketing your music in the new music economy.

music marketing

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