Get Your Music Out There: CD Baby

Posted on March 22, 2007 by Eric Hebert
Filed Under Music Marketing |

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I recently stumbled upon CD Baby, a “little CD store with the best in independent music.” I like them for a number of reasons, the biggest being that they only sell music that comes directly from the musician themselves. Basically, you produce your own CD’s and then send some to CD Baby, who adds them to their online store. CD Baby just happens to be the largest seller of independent CD’s on the ‘Net and has been in the biz since ‘98.

What I really dugg was the little things about the store. When you purchase an album, their thank you email states “CD Baby loves you”. Here’s the confirmation email:

Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.

We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved “Bon Voyage!” to your package, on its way to you, in
our private CD Baby jet on this day, Wednesday, March 21st.

I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year.” We’re all
exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you, thank you, thank you!

Sigh…

What can I say? Being cute can go a long way in the world!

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