How Google Will Monetize YouTube

Posted on December 29, 2006 by Eric Hebert
Filed Under General, Pay-Per-Click Management, Online Video & Podcasting |

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Forgive me if this seems obvious, but I’ve never seen it actually put on paper, so to speak. As YouTube and the online video industry continues to gather more heat, people will begin to turn to YouTube to market their product or service.

They’ll try to create a video that ranks high for a keyword phrase. Google will give them another option other than “natural” ranking, which will be a “PPV” ad model. Much like PPC, it will be an auction based ranking system that provides advertisers the ability to pop up at the top of YouTube’s search results for a specific keyword. The advertiser then only pays Google when someone clicks and views the video.

So for instance if I want to promote a new car I just make sure that a nice slick commercial is made and that it ranks #1 when someone does searches for the car’s make and model.

Another thing I see happening is, for searches of copywrited content, the actual owner of the content will get first dibs and the number one ranking. This may be part of a deal between Google and the content providers. They get first dibs at traffic without paying a dime and in return promise not to sue the pants off of Google.

Again, most of this is obvious, but it’s making more sense to me now more than ever. Here’s too 2007.


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