Google Adsense Section Targeting
I’ve noticed some irrelevant ads on our micro brew and craft beer blog lately (yeah anchor text!), so I’ve decided to talk about Google Adsense Section Targeting. Darren Rose talks about the basics on how to improve AdSense ad relevancy, and you can find what html code helps implement section targeting at the Google AdSense Help Center. On a side note, when blogging, make sure you are using relevant anchor text as I have done here in this post. It’s a karma thing; if you help out others with relevant anchor text, then they’ll help you out as well.
What are “sitemaps”?
Google, MSN, and Yahoo have agreed to make our lives a little easier by coming together to form sitemaps.org in addition to supporting the same format, which helps explain a little bit as to what “sitemaps” are. Not to be confused with “site maps”, which help a viewer see all the pages your site has to offer and helps them navigate to a specific page.
Click-to-Call On Google Maps
Via Andy Beal: Google is introducing their much talked about Click-to-Call feature through Google Maps. Do a search, find a business, enter your phone number, and Google connects you. Eventually a Pay-Per-Call ad model will be introduced so every body can play. Cost for this feature will probably be more than an AdWords cost, simply because a person who calls is more likely to purchase than someone who just clicks on a link, in addition to having an actual person to speak with. I bet you 10 bucks we’ll see a rise in 800 voicemail systems where you call a number and reach a pre-recorded message trying to sell you that new “watchamacalit”.
Blogging Basics
Just came across this page on Technorati about “Blogging Basics“. For all of you out there who are not aware of blogs or just started one of your own, this post is for you.
Google to Save You Money on Cell Phone Bills
Via Engadget: Reuters tells us Google CEO Eric Schmidt promises that our cell phone costs will drop dramatically as more advertising money is spent towards the cell phone real estate, as Google has big time plans for it’s AdWords program for mobile search. I’m not sure all of this makes sense, I mean, I still have to pay money for Internet each month. Why would it be different for my cell phone? I’m assuming that Google will partner will service providers and offer them ad revenue in exchange for making Google the default search provider. I’m completely fine with all that, if it’s gonna drive my costs down. Just don’t be storing my conversations with others, Google! (and I know they are thinking about it)
Let’s talk about Wordpress and The GPL

My first taste of Mobile Marketing: Yahoo Mobile
Mobile marketing is something I have not really had the time to check out, and I believe it’s still very early to see how it will pan out. I did however get a little taste today when trying to text message someone from the internet. I tried to use Nextel.com but of course they only let you text to other customers. ended up at Yahoo Mobile, which allowed my to send a message of a few lines (which I needed to do and didn’t feel like trying to type out on my phone). This saved me time. I then sent a test to my phone and within seconds, boom it was there. Because my Yahoo ID is evolvordotcom, I saw before my eyes the marketing potential, even if it’s just within my circle of people. Best of all, it’s a free service. Try it out for yourself.
Comcast to Offer You-Tube-like Video Services
Comcast originally released news about an up-and-coming service that allows users to upload personal videos in a contest format that would showcase videos though cable television. The press release seemed to be premature and Comcast is now touting the service as “Coming Soon”. Again, this just goes to show you how very close we are coming to merging our online habits into our TV programming. I can’t wait to see what the next few years bring us.
Don’t Take My Word For It; Dane Cook on the Power of the Internet
I’ve been preaching the gospel of the Internet for some time now. Many of my peers have balked at my rants about how the “net is changing the world” and all that stuff, and I’m fine with that. I don’t expect anybody to fully understand what’s going on as much as I do (especially with all the damn reading I do everyday!). So, it’s nice to see a celebrity figures such as Dane Cook tell you kids straight up that the reason he’s such a success us because of self-promotion online. Future celebrities will become figures in a similar fashion, including myself (I’m calling it now!) Dane also makes a point in the full article from Wired that someday very soon people will change the channels on their television sets from CBS to ABC to MySpace. It’s gonna happen folks, so better get on the train to the future before it’s too late.
How to use your blog to write that book someday
When people talk about writing that a book, many do so only jokingly. Few ever have the time, patience, and gusto to actually pick up a pen and start writing. And it’s these people who I would encourage to start blogging, about their hobby, their career, or their passion. A few years later, I’ll be the first to point out that they’ve actually written that book without even thinking about it. Their categories are chapters and they’ve used their posts to sell themselves and their ideas. Next time you need to convince someone about the perks of maintaining a blog, use the “book” reference and maybe they’ll see the bigger picture a little clearer.
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