Definition of a Blog

Posted on September 29, 2006 by Eric Hebert
Filed Under Blogs, Internet Marketing 101 |

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 Weblogs, usually referred to as simply “blogs”, evolved into what we would refer to as a persons “voice” on the web. The word weblog, meaning “ a log or journal located on a web page”, pretty much sums up the definition of a blog. While a typical webpage contains information, it is often a static page that is only updated every now and then. A blog, on the other hand, is meant to be updated just like a journal, on a very consistent basis.

Blogs are meant to be written usually be one person, or one entity (as in a small team of writers who collaborate often on the same subject.) The tone of a blog can vary, but it is meant to be rather personable. While a website is designed to provide the necessary information about a company and its products or services, the blog is designed to bring a human aspect, allowing for opinions and maybe a little humor. It’s a fantastic way to communicate with both potential customers and your existing customer base, by showing a human side to the usually un-human like characteristics that accompany the computer screen a viewer is looking at.

Updated frequently, blogs are a very efficient way for a company to get the word out on just about any subject regarding not only their own company, but also their industry in general. When combined with RSS feeds and your Email Marketing campaign, you gain the advantage over others by having the ability to communicate with your audience at a very little cost.

Speaking of cost, there is a couple of different ways to set up a blog for either yourself or for your company. Several free options exist, including the Google owned Blogger.com, and the widely used Wordpress.com. These sites provide free blog pages with plenty of customizable templates that that are as simple to set-up and use as writing a document with Microsoft Word or other word prosessors.

Other options can be more complicated and are geared for the more advanced web developer. These software programs vary in options, but usually offer website integration as opposed to the free blog that resides on a different server.

If you’re not sold on blogs yet, let us remind you that blogs are index-able by all major search engines; most even have separate blog search options. Keyword rich blogs, along with inbound linking and constant updates are sure to achieve high search engine results for their chosen keyword phrases. A very popular website known as technorati, a blog search tool, is the place you want to be found in the blog world. Many go there to read blogs about very specific topics, which uses “tags”, or keywords that a blogger can attach to a post for the search engine to use in it’s indexing and ranking. Technorati is constantly updating, literally by the minute, with the most relevant (and most read) recent blog posts appearing at the top of its search results.

Only a fool would not be able to see the potential the blog has on this online 21st century marketplace. Adding a voice and human interaction to your companies website will only help strengthen the relationships made with your customers through the Internet. Free to set-up and easy to use, and with it’s ability to cross over into other online marketing methods, blogs are quickly becoming an important marketing and customer retention technique used by businesses all over the world. For an example of a live blog, visit our Internet marketing blog here, or visit the many other blogs ready at the evolvor office everyday.

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